Privacy Policy
Last Updated: January 2026
The Gen Alpha Movement ("we," "us," "our," or "Company") operates thegenalphamovement.ca (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website dedicated to reviewing and recommending online casinos in Canada.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter subscriptions, or account creation, we may collect your name, email address, phone number, and postal code.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar tracking technologies to enhance user experience and gather usage analytics.
- Usage Data: Information about how you interact with our Site, including click behavior, time spent on pages, and content preferences.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our Site and services
- To conduct analytics and understand user behavior patterns
- To track affiliate commissions and referrals to casino partners
- To send promotional content and newsletters (with your consent)
- To respond to inquiries and customer support requests
- To detect, prevent, and address fraud or security issues
- To comply with legal obligations
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security
- Analytics Cookies: Help us understand how users interact with our Site
- Affiliate Tracking Cookies: Track referrals to partner casinos for commission purposes
- Marketing Cookies: Used for retargeting and promotional purposes
Cookie Opt-Out: You can disable cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may impact Site functionality.
Third-Party Links
Our Site contains links to online casinos and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any casino or affiliate site before providing personal information or engaging in gambling activities.
We receive affiliate commissions when you click through to partner casinos. This relationship does not influence our reviews or recommendations.
Your Rights
Canadian Privacy Rights: Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal retention requirements)
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the relevant privacy authority
To exercise these rights, please contact us using the information below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Typically, we retain:
- Contact information: Until you request deletion or unsubscribe
- Analytics data: Up to 24 months
- Affiliate tracking data: Up to 90 days
- Server logs: Up to 6 months
We will retain information longer if required by law or to resolve disputes.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
The Gen Alpha Movement
Email: [email protected]
Website: thegenalphamovement.ca
We will respond to privacy requests within 30 days or as required by applicable Canadian privacy legislation.
This Privacy Policy may be updated periodically. We encourage you to review it regularly for changes. Continued use of our Site constitutes acceptance of updates to this Privacy Policy.